Innovative Sport and Fitness Products
Welcome to SportCount, inc., the place to find the world's best lap counters and timers, plus a wide range of other unique sports products -- all designed to make exercise more productive and more fun.
- Lap Counters & Timers.... that fit on your finger
- Heart Rate Monitors.... to help you optimize your cardio workout
- Handheld Stopwatches... for coaches, parents, and spectators
- MP3 Players & Radios... to entertain while you workout
Our versatile products can be used for all kinds of sports, including swimming, running, and cycling. Whether you are a beginning swimmer or an Olympic star, a mall walker or a marathon runner, a weekend warrior or a triathlete, we can help you find the perfect item for you. SportCount products are also used in lots of non-sport activities where timing and counting are important, from the science lab, to cooking, to industrial applications. Click here to read about some fascinating SportCount applications.
SportCount products have been praised by professional athletes and featured on the Today Show, in the New York Times, the Washington Post, Swim Magazine, Runner's World, Health Magazine, and Popular Science. More







