product reviews

What Our Customers Have to Say:

Darrel Green, NFL Hall of Fame member, former Redskins cornerback

“This for me is just what the doctor ordered.”

Eleanor, Oregon

“I love the SportCount. My swim coach gave me plenty of form things to think about without counting laps. Without the SportCount, I’d never get past 3.”

“The one hand operation of SportCount helps me train better without interrupting the flow of my workout.”
— Rich Kenah, Runners World US Runner of the Year

“I’ve been a fitness swimmer for more than 20 years and for all that time, I have desired a counter like yours.”
— James, Berkeley, California
“The best solution for timing problems. This timing device benefits swimmers who train without a coach, and it benefits coaches who coach multiple swimmers and want accurate times. This frees up the coach to coach technique.”

– Dr. Brent Rushall, developer of USRPT


“When you’re living life in the fast lane, it makes sense to keep track of your laps. The SportCount lap-counter ring does the aquatic tallying while you contemplate pending mergers or upcoming dinner dates.”
— GQ Magazine
“What a pleasure to use. Every swimmer on this planet should have one!!!”
— Peter, San Diego, California
“Biomechanically better than conventional sport watches!”
— Frank Shorter, gold medalist in the Olympic Marathon
“I definitely love the SportCount watches and have used them for many years (for myself and those I’ve coached). They are comfortable, unobtrusive and handy to accurately track splits and times in the pool, much more so than reaching across to a wrist watch. For those who train under USRPT, there is nothing better!”

-Cokie Lepinski, USMS Coach of the Year 2014


“During the Olympic Trials, I wore the SportCount for the entire race and was able to easily get every single split without having to interrupt my racing form. “
— Anne Marie Lauck, U.S. Olympic Sprinter

“If you have better things to think about than the number of lengths you’ve covered in the pool, look into the SportCount, a clever, compact counter/timer that you strap to your forefinger and click with your thumb as you finish each lap.”
— Fitness Swimmer
“Probably the best thing about the tiny timer is that it liberates you from mentally counting laps. An easy, nearly reflexive movement by your thumb records the lap change.”
— Triathlete Magazine

“A great gizmo for anyone who walks, runs, or swims.”
— Fitness Magazine

I wouldn’t run without it!
— Decal, Pennsylvania

“Those days of messing with ergonomically unsound timers have passed. ”
— American Runner Magazine
“It’s perfect, I love it! It’s truly the perfect gift for today’s female athlete, and I think better than a diamond ring!”
–Abby, Florida
“Forget which lap you’re on? Slip a SportCount digital sports timer on to your index finger. It tracks laps, total time and split times with the touch of your thumb.”
— Shape Magazine
“For many swimmers, the hardest thing is keeping track of laps. SportCount takes frustration out of ‘lap lapse’. ”
— Details Magazine
“Its one-hand operation doesn’t affect your tumble turns and takes all of your splits.”
— Nigel, London, England


“[SportCount] helps ensure constant improvement!”
— Triathlon Magazine

“I teach yoga and it’s perfect! I like the fact that it has just the single button to start, stop and reset. That makes it easy to use. I can operate it without stopping the class to find the right button to push.”
— Amanda, Birmingham
“SportCount’s ring gives you instant, accurate feedback on your workouts to keep you motivated for improved performance.”
— Sharper Image

“My friend lent me his SportCount, and I must say it’s ace. ”
— Peter, Canberra, Australia

“The lap counter ring from SportCount has a large button that’s an easy target for wet fingers.”
— Self Magazine


“Best stopwatch we’ve ever used at CORE10 Pilates! Leaves us hands-free to teach the class and jump on the reformer when we need to demonstrate.
— Wendy, Omaha


“Perfect for swimming, track, cross-country, and football.
— Scholastic Coach

“Very satisfied with the ease of use and consistency/accuracy of its times.”

-Glen Gruber- National Masters Champion and World Record Holder

“If hitting the wrong button is a problem with your current watch, try the finger-mounted SportCount. A thumb is all it takes.”
— Running Times

“I have relied on SportCount during youth soccer games as center ref. It worked great, was simple to use, and did not slip on my finger. Outstanding product!”
— Troy, San Jose

SportCount Inc.

4405 East West Hwy
Suite 309
Bethesda, MD 20814

(301) 961-5940